Joe Alter

1415 Panther Lane
United States, FL, Naples, 34109
Joe has over 20 years of experience owning and running a variety of family and investor-owned businesses prior to his M&A work. Beginning in 1995, Joe launched (dba Smooth Fitness) as the world’s first online Fitness Equipment eCommerce store specializing in treadmills and elliptical machines. As CEO, Joe grew the company to $32MM in revenue as the company climbed the Inc.® 5000 and Internet Retailer® 500 lists. In 2006 the company was recapitalized and sold to Private Equity in a complex M&A transaction. For the past ten years, Joe has been consulting with entrepreneurs about Omni-Channel marketing and exit strategies. Joe has spoken at national conventions like the Internet Retailer Conference, and he is available as a guest speaker. Today, Joe is the Owner of Sunbelt Business Brokers of Naples and Ft. Myers. He handles a wide variety of industries with an acute specialty in technology, manufacturing, B2B services, franchise resales, and trade-related contracting businesses. Joe is the Owner of Sunbelt Business Brokers of Naples and Fort Myers and Joe’s team executes deals all over the state of Florida and beyond.